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Nike SB was established in 2002 as Nike's dedicated skateboarding division. With Sandy Bodecker helping shape its direction, the project worked closely with skate shops, riders and the wider skate community. Its reinterpretation of the basketball-born Dunk became a defining silhouette, blending practical changes for skateboarding with colourways and stories that attracted a wider audience.
Over time, Nike SB developed a wider footwear and apparel range, balancing boardfeel, cushioning and grip with understated or expressive designs. The line is also known for collaborations that connect skateboarding with artists and local scenes. At BUD Skateshop, browse Nike SB shoes and clothing from our current selection and discover a label that helped redefine the relationship between skate footwear and contemporary sneaker culture.
