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Poets Brand is the personal project of Gino Iannucci, one of street skating’s most influential examples of effortless-looking style. The name reaches back to a Long Island skate shop connected with the Poet’s Corner neighbourhood; it later evolved into a carefully considered clothing label, reintroduced in 2018. That history gives Poets a different perspective from conventional merchandise-led skate brands.
Gino’s approach favours restraint: refined silhouettes, thoughtful materials and references that reward a closer look. The same precision that defines his skating informs the visual identity of the garments. For BUD, Poets is about how skateboarding can shape personal taste beyond boards and shoes, without losing the quiet confidence associated with Iannucci’s legendary video parts.
