Showing the single result
World Industries helped reshape skateboarding as street skating rose to prominence. Built around Steve Rocco and Rodney Mullen in the late 1980s, the company challenged established industry conventions and gave skateboarders greater influence over boards, videos and advertising. Its willingness to experiment with deck shapes matched the rapid development of tricks in the streets.
By the 1990s, characters such as Flameboy, Wet Willy and Devilman had become familiar far beyond the core skate scene. The provocative graphics and marketing showed that skateboard brands could develop powerful personalities of their own. World Industries also influenced the creation and growth of other important companies. Its legacy reaches beyond nostalgia: it helped establish the independent, rider-driven attitude that still defines modern skateboarding.
