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Paradise NYC is the independent clothing label created by skateboarder and artist Sean Pablo. Established in New York in 2015 and originally known as Paradis3, the project grew out of a single T-shirt concept inspired by a session with friends around Pacific Palisades, California. The contrast between an idealised coastal paradise and the less polished reality of skateboarding became an early clue to the label’s playful, uneasy visual identity.
Sean Pablo emerged on the skate scene through Supreme’s Cherry video, and brought that same personal, unconventional perspective into Paradise NYC. Rather than following traditional skate-brand graphics, the label borrows freely from punk, music, religious imagery, vintage advertising, photography and the strange details of everyday culture. Familiar symbols are rearranged with irony, humour and a darker edge.
The collections feature graphic T-shirts, hoodies, sweatshirts and headwear, often built around striking prints and references that reward a closer look. The connection to skateboarding runs through the brand’s founder and creative outlook, while the clothes stand on their own as expressive streetwear. Explore the Paradise NYC selection at BUD Skateshop and discover a label whose visual language is as distinctive as its skate roots.
