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Shoe Goo was developed as a footwear-repair adhesive in the 1970s and became especially familiar to skateboarders because grip tape wears through shoes quickly. Ollie holes, worn suede and separating soles are everyday problems for skaters who repeat the same tricks. A flexible repair compound can sometimes extend a pair's working life.
Shoe Goo is applied to suitable cleaned surfaces and needs proper curing time before the shoes are put back into use. It can reinforce abrasion zones and help with certain bonds, but it cannot turn a completely destroyed shoe into a new one. At BUD, this unglamorous tube stands for a practical tradition in skateboarding: learning to look after equipment and spending more time on the board instead of treating every scrape as a reason to replace a pair.
