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Hockey Skateboards is connected to Jason Dill and Anthony Van Engelen, the creative figures behind Fucking Awesome, yet it has developed a recognisably different character. The mood is stripped back, often confrontational, with monochrome imagery, stark lettering and street footage that leaves the rough edges intact.
Skaters including John Fitzgerald, Ben Kadow and Donovon Piscopo helped establish that identity on real terrain. Their skating gives substance to the graphics: difficult spots, strong personal style and an aversion to polished expectations. Hockey's boards and clothing follow the same visual language, creating a brand that feels like part of a scene rather than a fashion exercise. At BUD, Hockey is for riders who appreciate this uncompromising link between a board, a team and an attitude.
