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Satori Movement was founded in 1998 with the idea that a skateboard company could care about both the feeling of rolling and the impact of its products. Its name draws on the Japanese idea of sudden awareness, a fitting image for the moment when a difficult trick finally clicks. The brand's core products are wheels, offered in formulations suited to different kinds of terrain and skating.
Sustainability has been part of Satori's identity for years. The Relife programme reuses recovered urethane in new wheels, tackling a material that cannot simply be melted down like many other plastics. Satori also describes work with plant-derived oils in selected formulations. Those efforts are connected to a positive, community-minded outlook rather than presented as a substitute for performance. Satori brings an interesting perspective to a component every skateboarder depends on: the small contact point between a board and the ground.
