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Maxallure Skateboards was established in San Francisco in 2018 by Nick Lockman, Karl Watson, Deandre Thebpanya and Tafari Whitter. Its roots reach much further back: Watson and Lockman met as children, and their friendship became part of a continuing story of people introducing one another to skating. That sense of passing something on is central to the brand’s identity.
Maxallure produces street decks with vivid graphics and a team that bridges different generations of skaters. It does not define a single correct way to ride; the brand’s guiding idea is that personal expression matters more than imitation. For BUD, Maxallure stands out as an independent Californian project where board graphics, friendship and the culture of helping younger skaters are closely linked.
