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Foundation Skateboards belongs to the Tum Yeto family associated with Tod Swank in San Diego. Like sister brand Toy Machine, it developed its identity through skateboard teams, distinctive deck artwork and videos that spoke directly to skaters. Its history is inseparable from the growth of independent California skate companies.
Films including Art Bars: Subtitles and Seagulls and That's Life capture that approach to street skating. Foundation's boards have carried everything from bold lettering to unusual illustrations, but the real thread is the crew behind them. It represents an era when a brand's VHS tapes could be as influential as the graphics printed on its decks.
