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Emerica has been part of skateboarding since 1996, with footwear developed around the real demands of the streets. Rather than separating shoes from the people wearing them, the brand built its identity through teams, full-length videos and unmistakable individual styles.
This Is Skateboarding (2003) and Stay Gold (2010) are essential chapters, featuring skaters such as Andrew Reynolds, Heath Kirchart, Leo Romero, Jerry Hsu and Kevin “Spanky” Long. BUD Skateshop values Emerica for its commitment to footwear that is meant to be skated hard and a video heritage that still inspires the next generation.