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Converse brought decades of footwear heritage into a dedicated skate program with CONS, launched in 2009. Early names included Kenny Anderson, Anthony Pappalardo and Rune Glifberg, with later generations adding new energy to the team and its videos.
Rather than abandoning familiar silhouettes, CONS adapted shoes inspired by the Chuck Taylor and One Star for life on grip tape. Skate-oriented versions pay attention to durability, traction and boardfeel, balancing a recognisable shape with the demands of street skating. The appeal lies in that contrast: shoes associated with everyday culture, reworked by people who actually skate them. CONS is where classic Converse design meets a contemporary skate team.
