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BUD Skateshop represents more than the brands on its shelves. With stores in Rouen, Montpellier and Caen, it connects skateboard equipment to local scenes and the people who give them life. The shop's own graphic products turn that identity into something skaters can wear or put beneath their feet.
A shop deck has a different kind of meaning from a large corporate release. It can represent the place where a setup was chosen, a session was planned or a conversation started between riders. BUD-branded boards and clothing, including graphics such as Skatexorcist, grow from that relationship. The project celebrates the role of independent skate shops as meeting points, not simply places where products change hands.
