Glue Skateboards was established in 2020 by Leo Baker, Cher Strauberry and Stephen Ostrowski. Their aim was to build a space where skateboarding, community and self-expression could develop together. The company reflects the founders' own experiences and challenges the assumption that every skateboard brand must follow the same established image.
Its decks and videos give room to personalities and perspectives that have not always been visible in mainstream skate media. Glue's identity is both artistic and practical: people make boards, film skating and support one another. It shows how an independent label can broaden the culture without losing its connection to real sessions and street skating.
